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Master of Business Administration - Marketing 

In almost every industry, MBA holders are recognized as the leaders in their fields. The marketing concentration is designed for those involved in marketing, advertising, or public relations. Knod students examine issues routinely confronting marketing managers and the constantly changing role of the various functions of marketing within a business.

A Knod MBA will help you master the skills needed in all functional areas of business. Our project-based courses will put you to work completing real–world projects with Knod’s Global Network of Employers. Through concurrent enrollment, Knod will help students prepare to complete courses toward an MBA in Marketing offered by New Charter University, known for its cutting-edge competency based approach to education.

Why an MBA in Marketing?

In the modern-day business world there are followers and leaders. An MBA program from Knod provides you with the core skill sets to not only thrive in a tough and competitive environment, but to manage teams and trouble-shoot problems. 

Thanks to our project-based learning methodology, you’ll train with a global network of employers with real-world projects. Knod students develop skills by doing. Graduate from our MBA programs ready to “hit the ground running” with a portfolio full of real, relevant experience!

Why should you study a MBA in Marketing with Knod? 2 words:

With the career-boosting knowledge you receive, you won't just be a team player... You'll be ready to lead.

Your resume and portfolio will blossom with real-world experience and projects you'll be proud to show off.

Become the highly sought-after candidate high-powered firms are searching for.  Help yourself reach your full potential.

Build your resume while you study

Our students work side by side with employees in important companies around the world. Each project is lead by a project manager who will work to coordinate your team as you build real skills. Become a real world ready professional working with executives in companies like IBM, GE Healthcare, Johnson & Johnson, Metasource, Dell, EMC, PSTuners, Rio Tinto, Intermountain Health Care and many others.

Find out more about the employers we work with

What you get out of it

Going through the Knod educational experience requires that you build skills and knowledge across multiple dimensions. Below are three dimensions that you will develop as a Knod learner.

Knod Values

  • Social Impact
  • Knodistic energy
  • Integrity and passion
  • Innovation
  • Excellence
  • Engagement
  • Stakeholder's Value

Knowledge

  • Marketing Research & Analysis
  • E-Marketing
  • Marketing Strategy
  • Consumer & Buyer Behavior
  • Managerial Accounting
  • Business Ethics
  • Finance
  • Economic Analysis
  • Managerial Communication

Soft Skills

  • Executive Leadership
  • Professional Communication
  • Organizational Behaviors
  • Problem Solving
  • Self-regulated Learning
  • Project Management
  • Digital Literacy

Program Objectives

  • Develop a broad-based understanding of advanced, functional fields of business and their interrelationships in complex organizations. 
  • Identify and analyze the economic climate and business trends in a global business context. 

Download your program overview (pdf file)

  • Apply quantitative, behavioral tools of business analysis and decision-making
  • Utilize the latest in information technology to facilitate communication and management level decision-making. 

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Program Facts

  • 12 courses (36 Credits)
  • Online

Time and cost

At Knod, the time to completion and the total tuition depend on how many courses you complete per term.

See Fees

Accreditation

New Charter University is nationally accredited by the DETC Accrediting Commission.

More about NCU

What kind of work will you do while at Knod?

Knod’s Master of Business in Marketing requires learners to collaborate in teams to produce project deliverables that one person could never achieve alone. Below are a few examples of the types of projects you work on and what you will learn.

Project Deliverable Examples

What Skills You Learn & Apply

Market Research Report 

How to triangulate the size of a market using multiple sources and methods.

Online Marketing Evaluation Report

How to plan, implement, and evaluate digital marketing strategies. 

Marketing ROI Analysis Report

How to create, implement, and evaluate a marketing campaign.

Create & Present a Consumer Research Report

How to test if a potential customer is willing to pay for a product and how much.

Learn more about Knod's real world projects

Program Requirements

A bachelor's degree in any discipline will qualify a student to enter this program.  Students entering this program are required to demonstrate a common set of skills necessary for success. As part of the admissions process, applicants must satisfy the following academic requirements: Microeconomics • College-Level Mathematics 

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These prerequisites can be satisfied in two ways: 

  1. Course Completion (at least one undergraduate course in each discipline) must be completed with a grade of “C” or better. 
  2. A minimum score of 50 on College Level Examination Program (CLEP) tests in each subject area. 

Fees

Fee type

Amount Details

Tuition total MBA

$15,000 US Tuition is paid before the beginning of each term.

Application fee 

$100 US This amount will be reimbursed to the student at final registration. It is not refundable if the student is not accepted to the program.

For further information, get in touch with us

Apply by

29

March

2016

We have 4 intakes per year!

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